Ukraine Franchise Development Project

IDG implemented the Franchise Development project, an innovative SME creation program in Ukraine. IDG applied international franchising and licensing methodologies that enabled pilot firms to rapidly expand distribution networks and restructure their financial control, operations, management training, and marketing systems. After assessing the small business environment in Ukraine, IDG targeted 21 pilot enterprises. The enterprises were also supported by workshops and an improved legal and regulatory framework. These pilot firms demonstrated that working through a structured distribution system allowed for business skills to be transferred and SMEs growth enhanced using commercially viable distribution strategies.